AI-Augmented Consulting™StoryC Ltd

For CFOs, procurement leaders and heads of internal audit

Know where AI should act in your function. And where a named human must sign.

We draw your AI Augmentation Line™: the work the machine takes, the decisions your people keep, and the 90-day sequence that lands the value with a trail your auditor can follow. Start with a free ten-minute scan.

No sign-up for the scan. The first 45 minutes of the review are free: a working conversation, not a pitch deck.

35 years in CFO, CPO and CMO transformationPractised before it was productised.
Mining, operations: one question, a billion out of the cost baseStory One from the journals, client unnamed by design. Read it →
Every AI decision signed by a named humanEvidenced for the board, the auditor and the regulator.

Step 1 · Start here

Pick your function. Take the ten-minute scan.

Each scan scores where your function sits today and gives you the first three moves. Then the Line tool draws where AI acts and where you sign, stage by stage.

Also on the Line: Sustainability leaders · EVA³ pledge-to-delivery gap → Brand and marketing · AI Visibility Audit →

Step 2 · How it works

One method. Three moves. The same at every altitude.

The AI Augmentation Line™ is the methodology that defines, for any function, where AI operates autonomously and where human authority and sign-off are required. The human zone is designed, not left over: gates, waivers and sign-offs are placed deliberately, where money, people or the regulator are touched.

1 · Augment

The machine takes the volume

Drafts, sweeps, reconciliations, first passes. High-volume, rule-based, reversible work moves to the AI zone with a log of every action.

2 · Decide

A named human signs

Gates, waivers and approvals are placed where money, people or the regulator are touched. The name on the decision is a person's, never a model's.

3 · Land

The value is measured and banked

Every engagement ends in evidence: what moved, by how much, signed by whom. Value only counts when it lands.

One Value Flow, three altitudes.

Whether it is your own desk, one workflow or the whole function, value moves along the Line the same way. Each altitude opens with a 90-second pitch.

Book a review, we draw your Line → Or draw it yourself with the Line Agent → Consulting firms: the whole method licenses and brands as yours. See licensing ↓

Step 3 · What it costs

Start free. Pay only when a named human is in the room.

Everything the machine can do on its own is free to use. You pay for the sessions where we draw, validate and sign your Line with you.

Ten minutes

Readiness scan

Free

Your function's score and the first three moves. CFO, CPO or internal audit.

Pick your function →
45 minutes

Review

Free the first 45 minutes

Where your function sits, where the Line should run, and the 90-day sequence. A conversation, not a deck.

Book a review →
Most chosen

The Validated Line

£1,450 per role · inc. VAT

Three 90-minute signed sessions: Explore, Review, Decide. Your Line drawn stage by stage, validated against your evidence, and signed off by you.

Draw your Line →
Per head of department

Diagnostic interview

£380 45 minutes + board readout

One structured interview per function head, scored, with a readout the board can act on.

See the engagement letter →
Per team · 12 months

The Meeting Coach

£380 + VAT

Every meeting scored against the Line: who spoke, who decided, what landed. Runs on your own AI key.

See the Coach →

Two-day bootcamps for a whole team (£480 per person per day) and consultancy licences are priced on the engagement page.

Step 4 · Proof

Auditable AI delivery, in one minute.

Governed AI workflows, a named human sign-off before decisions move, and a trail an audit committee can follow.

Sound optional, captions on. See also the invoice-injection demo: what happens when nobody draws the Line.

“So this isn’t a LLM, this is consulting where and how, in a well governed and controlled environment, to use AI in the process?”

Ben Kayevia LinkedIn, on first reading the method

Who signs this work

Madeleine Joubert

35 years across CFO, CPO and CMO transformation; systems credited with £1bn of client savings in a single year. What we have built: the Augmentation Lines™, four scored instruments, the Profiler™, two books, the Consulting School and the Lock Prompt™ Library. A practice, not a platform vendor: the methodology is practised before it is productised.

Read the Billion Bucks stories → · About StoryC →

The 90-second CFO brief

Where AI acts in finance, and where a named human signs, in ninety seconds.

Take the CFO readiness scan →

For you, not only your function

Draw your own Line first.

Before a function adopts AI, the people in it need to know which working modes the machine should hold for them and which decisions never leave their desk.

Free · ten questions

AI Augmentation Profiler™

Your personal Line: Contribution Compass, Insights Discovery and MBTI triangulated, calibrated by ten questions.

Take the Profiler →
Nineteen methods · first one free

The Consulting School

Nineteen consulting methodologies, each with its AI-augmentation points, a per-concept navigator and a full prompt library.

Open the School →
Two books · free ebooks

The Art of Soulful Work · Latchkey to Launchpad

The inward road and the outward road, each with a free learning programme. Paperbacks £19.99 direct or £15.00 at The Great British Bookshop.

The books wing →
Per team · £380 + VAT

The Meeting Coach

Your own coach in every meeting: a brief before, a scorecard after, a development plan at ten meetings. Your transcript never leaves your device.

See the Coach →

For consulting firms

Licence the Line. Brand it as yours.

The instruments, the Line tools, the School and the locked prompts run on your domain, in your colours, on your methodologies, with your firm's own IP plugged in beside them. White-label delivery with a named human sign-off built into every workflow.

See the products and licensing →

Every tool on the platform

Book a review. We will draw your Line.

A 45-minute working session: where your function sits today, where the Line should run, and the 90-day sequence to get there. The first 45 minutes are free. No deck, a conversation.

Book a review →