AI-Augmented ConsultingAUGMENT · DECIDE · LAND

The augmented consulting platform

Where AI acts. Where a named human signs.

Let the model compute. Your people decide. Every function has an Augmentation Line — the boundary between what AI runs and what a named human signs. Our work is drawing yours: proved in the books, scored by the diagnostics, and delivered on this platform. Built on your methodologies. Branded as yours.

Start with the method Explore the tools →

Step 1 · The method

The Augmentation Line™

One idea, applied everywhere on this platform.

The Augmentation Line is the methodology that defines, for any function, where AI operates autonomously and where human authority and sign-off are required. The CFO Playbook's human-in-the-loop thresholds, EVA³'s Foundation-gate waiver authority, the CPO's trade-off protocol — each is the same Line, drawn through a different function. The human zone is designed, not residual: gates, waivers and sign-offs are placed deliberately, where money, people or the regulator are touched.

The Augmentation Line™ Where AI runs. Where humans sign.
AI autonomoushigh-volume, rule-based, reversible
AI-assisteddrafted by machine, owned by a person
Human authoritygates, waivers, sign-off, accountability

Every function has a Line. Our work is drawing yours — precisely, defensibly, and before the regulator or the auditor asks you to.

The map

One Line. Three altitudes. One Value Flow.

The same discipline, drawn at three scales. Pick your altitude — each opens with a 90-second pitch, then pulls you into the work. And whichever altitude you enter at, the same value flow runs through it.

Altitude 1

The Person

Which working modes should AI hold for you — and which decisions never leave your desk?

The Person — 90-second pitch
▶ The 90-second pitch Enter →
Altitude 2

The Process

In this workflow, where does AI act — and where does a named human sign? Enforced, not hoped.

The Process — 90-second pitch
▶ The 90-second pitch Enter →
Altitude 3

The Function

The whole function on the Line: every stage mapped L1–L5, gates named, evidence locked.

The Function — 90-second pitch
▶ The 90-second pitch Enter →
One Value Flow — the same at every altitude.

Whether it is your desk, one workflow or the whole function, value moves along the Line the same way — and it only counts when it lands.

1 · AUGMENT

The machine takes the volume — the drafts, the sweeps, the first pass.

2 · DECIDE

A named human signs — gates, waivers and sign-off, placed deliberately.

3 · LAND

The value is measured, evidenced and banked — not promised.

The Consulting School — every altitude, one discipline.

Nineteen working methods for the person, the process and the function. The first method is free.

Open the school →
The profile — who signs this work.

Madeleine Joubert — 35+ years across CFO, CPO and CMO transformation; systems credited with £1bn of client savings in a single year. What we've built: the Augmentation Lines™, four scored instruments, the Profiler™, two books, the School, the Lock Prompt™ Library — all trade marks of StoryC Ltd (UK TM application UK00004409146; Locked Signal™ UK application in progress). Read the Billion Bucks stories → · The full brand →

The 90-second brief

Where AI acts. Where a named human signs — in ninety seconds. Sound optional, captions on.

Take the CFO AI Readiness Assessment →

Auditable AI delivery — in one minute

Governed AI workflows, a named human sign-off before decisions move, and a trail an audit committee can follow. For firms weighing white-label delivery.

See the products & licensing →

Why we exist

Vision, mission & the brand

One brand. One founder. One Line.

Vision. A world of work where the machine computes and people keep the judgement — where every function, every firm and every person knows exactly where AI stops and a named human signs.

Mission. We draw the Augmentation Line™. We give regulated mid-market functions — and the people who run them — the instruments, evidence and training to decide, precisely and defensibly, where AI acts and where a named human signs.

AUGMENT

Augment the process — the machine takes the volume, the speed, the first draft.

DECIDE

Assign the decision to a human — gates, waivers and sign-off, placed deliberately.

LAND

Land the value — measured, evidenced and banked, not promised.

One brand. The AI Augmentation Line™, with Madeleine Joubert — brought to you by StoryC Ltd. One journey: Know Yourself (the Profiler™), Know Your Starting Point (the free Scans), Draw Your Line (the Diagnostics and Line tools), Build the Capability (the Consulting School), Land the Value (governance and licences). The books are published under the AIA imprint — Madeleine's own publishing — evidence beside the ladder.

The founder. Madeleine Joubert — systems credited with £1bn of client savings in a single year. A practice, not a platform vendor: the methodology is practised before it is productised.

Step 2 · The evidence

The books

The why, per function — each book draws the Line for the function it serves.

WIP · Next from the corporate line

The Mid‑Market CFO Playbook · EVA³: The Behavioural Compact

Each draws the Line for the function it serves — with the AI Augmentation Profiler™ at storycltd.co.uk/profiler.

In production — coming soon

Step 3 · Where are you now

The tools

Ready to use today — each one augments a consultant rather than replacing one, and each one shows you its Line.

Your firm's tools

This is where your firm's own methodologies and bespoke IP plug in alongside the platform — built into the product with your team, on your domain.

Book a review — we'll draw your Line.

A 45-minute working session: where your function sits today, where the Line should run, and the 90-day sequence to get there. No sign-up, no deck — a conversation.

Book a review →